Landing Pages & Funnels
Sending paid traffic to your homepage is the most common way to waste an ad budget. A landing page has one job and no exits.
No navigation, no escape links
the only meaningful action on the page is the one you're paying for
The headline matches the ad word for word
when the page repeats the promise that got the click, people stay; when it doesn't, they bounce
Built for a phone first
the overwhelming majority of Facebook traffic is mobile, so that's the layout we design and the one we test
The form asks for as little as possible
every extra field costs you submissions; we ask for what you actually need to follow up
Proof that can be checked
real reviews, real photos, real numbers — nothing invented
Conversion tracking wired up before launch
so you know which ad produced which lead instead of guessing at the end of the month
Landing Pages
A homepage is built for browsing. An ad click isn't browsing.
Someone who clicks your ad arrived with one specific thing in mind. Your homepage offers them a menu — services, about, blog, pricing, a phone number in the corner — and every one of those is a way to leave without doing anything. The click is paid for either way.
A landing page removes the menu. One offer, one form or one phone number, and enough proof to make acting feel safe. Nothing to click that isn't the thing you want clicked. On the same ad spend this routinely changes the result by a multiple, not a few percent.
Landing Pages
What we don't do
We don't invent testimonials
If you have reviews, we use your real ones, word for word, with the reviewer's actual name. If you don't have any yet, the page gets built without them and we work on getting real ones. Fake social proof is a liability, and it's obvious to more people than you'd think.
We don't use fake countdown timers
The "offer expires in 09:58" that resets when you reload. It converts slightly better and it teaches every visitor who notices that you're not straight with them.
We don't build a page and walk away
A landing page is a starting guess. The first version tells you what to change. If we build the page, we look at what it did and adjust it — a page nobody revisits is a page that stays at its first result.
Landing Pages
Landing page or full website?
If you're running ads, you want both: a site that answers people who look you up, and a landing page for the traffic you pay for. They have different jobs and trying to make one page do both is why so many ad campaigns underperform.
If you're not running ads yet, a landing page is premature. Start with the site and getting found for free.
How we work
Three things decide who gets the call.
Technical
Fast, secure and easy for Google to read on every phone.
Relevance
Pages that match what your customers actually search for.
Authority
Real reviews and clean listings that make you the trusted choice.
Running ads to your homepage?
Tell us what you're advertising and where it currently points. We'll tell you what we'd change first.
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